A SoCoDivka Designs Giveaway!

Posted on by

SoCoDivka Designs GiveawaySoCoDivka Designs is hosting its inaugural giveaway! Complete the steps below to win a $25 dollar gift certificate to use toward anything ready-made in my etsy jewelry shop! Fresh spring necklaces, earrings, and even Clearance Sale jewelry items. (Valid for anything but custom jewelry designs!) Complete the steps below to gain entries to the giveaway. And good luck!


Continue reading →

Resin, Bakelite, and Lucite Jewelry is Hot for Spring!

Posted on by

From Prada to Tarina Tarantino to my etsy shop, SoCoDivka Designs, where I’ve been creating vintage plastic designs for years, Bakelite, Lucite, resin and other mid-century style plastics are so hot in jewelry right now!

Check out some of the latest off the runways, and some of my own:


lucky magazine

Lucky Magazine

A Few New Etsy Treasuries to Share

Posted on by

A few new etsy treasuries… Some with SoCoDivka Designs featured, some I created. Enjoy and have a wonderful weekend!

Don’t forget to check out my Clearance Sale section, and save even more by using the etsy coupon code “MARCHMADNESS” at checkout for free domestic shipping for the rest of March!

The Demise of Heartsy & The Rise of Tophatter

Posted on by

I am a little late in getting the news that Heartsy is closing at the end of this month. And in all honestly, I am not too surprised. I ran a deal in early February, and overall had a bit of a bad taste in my mouth afterward.

As a buyer, I’ve always been a fan of the site and purchased a few deals over the last couple years. As a seller, I had mixed feelings. While the new exposure the sale brought my shop was wonderful and I am grateful for it, I found that thanks to their VIP deals especially (72% off!) that it was a loosing deal for the seller. When I decided to sign up, I thought that the volume alone would make up for the deep discounts–especially because Heartsy pushed me to have 50 items in my shop minimum (I think I had 20-something when I was accepted, so I busted my rear to meet their goal in time, only to be met with lackluster sales.)

When my sale came about, Heartsy didn’t post it to their Facebook fans, tweet it, blog it or promote it in any other way to their network (I of course did all those things), so while their individual communication was good before and during the sale, I felt really unsupported as a seller by their lack of utilizing their network. Their complete lack of support should have been the tip-off that something was amiss.

Additionally and oddly, a large percentage of the handful of sales messaged me wanting custom orders for their vouchers. I had it all on my site that I couldn’t accept any coupons on custom orders, but it still put me in a somewhat awkward situation as a seller. To Heartsy’s credit, they quickly added the caveat I asked for to my Heartsy page, but the prospect of custom orders at 50% to 75% off was frightening (ordering new supplies, designing and making brand new items) and completely non-sustainable. I’d never even thought to expect it beforehand! Luckily I escaped relatively unscathed and had a really successful month and large amount of page views during my brief time on Heartsy.

There is also the debate looming now that these discount sites, like Heartsy and Tophatter (the same company) devalue handmade goods, and stories of sellers being put out of business by the former. I am glad my experience was nowhere near that negative. I’ll write more about my experience with Tophatter soon, another one full of mixed feelings! I have been selling there since it debuted in December 2011 and have recently had a difficult time being as successful with the site as I was initially due to Tophatter’s frequently changing policies.

How about you? Have you sold handmade goods on Heartsy or Tophatter? How was your experience? Are you sad to see Heartsy go? Is there a new site for promoting handmade that you love? Let me know in the comments.

Update March 15th: Tophatter wants your opinion, too

Austin Wedding Party Photobooth

Posted on by

In case you missed the Austin Wedding Party last Saturday night, here’s a peak at the photobooth shenanigans! More photos by Heather Curiel can be seen on her blog and Facebook page.

To those of you who came out, thank you so much! I had so much fun talking to so many lovely brides-to-be about custom bridesmaid jewelry and can’t wait to work on some collaborations!

Austin Wedding Party

Austin Wedding Party this Saturday! You’re Invited!

Posted on by

My friend and I have been working really hard for a couple of months to produce what promises to be a pretty fun and spectacular event this Saturday: Austin Wedding Party. We are bringing independent-minded couples and wedding professionals together to plan the perfect, one-of-a kind wedding, all at a fun, FREE cocktail party! We hope that this relaxed event will lead to unique weddings by bringing together the best local vendors in an indie, DIY spirit.

Register for Austin Wedding Party in Austin, TX  on Eventbrite

And… Libations from Treaty Oak Platinum Rum, Graham’s Texas Tea, and Waterloo Gin, tasty hors d’oeuvres, a photo booth, a DJ, door prizes, gift bags for the first 50 couples to arrive and plenty of wedding eye candy and inspiration!

rose bridal bridesmaid earrings

Gift bag earrings!

Make sure to RSVP for entry!

Saturday, February 25th
Gallery Black Lagoon
4301 A. Guadalupe
Austin, TX 78751

Register for Austin Wedding Party in Austin, TX  on Eventbrite


Austin Wedding Party Inspiration Board

{Inspiration board by Heather Curiel; Photos from Pinterest: stylemepretty.com; thecraftsdept.marthastewart.com; koyalwholesale.com; thesweetestoccasion.com; 100layercake.com; ruffledblog.com; les-amis-de-zarafa.com; marthastewart.com; etsy.com/shop/Pomflair; jillthomasphotography.com}

SoCoDivka Designs to be Featured on Heartsy this Week!

Posted on by

I am so super-excited to be a featured seller on Heartsy on Tuesday! (VIP Heartsy members can start shopping Monday.) I’ll be offering $25 dollars of credit in my shop for just $12 ($35 for VIPs), so it’s a GREAT deal at more than 50% off! And it’s a great time to pick up a little Valentine! Join me Tuesday, and pick up a piece you’ve had your eye on or any of my new pieces… I’ve been busy making lots and lots of new necklaces and earrings and other jewelry for this sale!



1 2 3 4 5 6 7 8 9 20 21